Marketing & PR Overview

The following promotional activity will be carried out for all theatrical events at the Pomegranate Theatre and Winding Wheel Theatre:

Due to the high quantity of events we do not provide marketing plans other than for professional events which are on for a minumum of one week. If you have a marketing contra (an agreed marketing spend within your contract), we will carry out paid activity most suitable for your event from the list below. If you do not a marketing contra, please contact us to request any paid marketing activity.  Any unpaid activity will be carried out as standard. 

WEBSITE

- Event listing on this website (chesterfieldtheatres.co.uk)
Once an event goes on sale, this will be announced on the theatre's homepage  in a compilation news story.
-We are unable to take requests for our homepage web banner, due to limited availability

BROCHURE

- The size of your listing in the brochure is at the discretion of the marketing department and the costs area as follows:

Full page A5 £900
1/2 page A5 £450
1/4 page A5 £228
1/8 page A5 £120

- Our brochures are out in April (copy and image deadline 1 February), July/August (copy and image deadline 1 May) and November/December (copy and image deadline 1 September). We currently print 35k brochures and approximately 17k of these are delivered by direct mail. 

- Theatrical events will have a listing in Chesterfield Theatres printed brochure (applicable if your event falls within the date range that the brochure covers)

FLYERS, POSTERS & DIGITAL SCREENS

PRINT DELIVERY ADDRESS

Emma Kerry, Marketing & Business Development Assistant
Pomegranate Theatre, Corporation Street, Chesterfield S41 7TX

PRINT QUANTITIES

Professional performaces lasting 3 days or under and amateur/community events of any length. Please see below re. distribution. 

A5 Leaflets x 1000
A3 Posters x 5
A2 Posters x 1*

Roller banners x 1 (Pomegranate Theatre events only)**

* space for A2 posters is limited and because of this, we cannot guarantee that this size poster will be displayed.

** Roller banners will be disposed of without prior notice after your event unless we are notified otherwise. For any banners which require a courier, there will be a £40 charge. 

 

Professional performances lasting 4+ days (not applicable to Pantomime). 

A5 Leaflets x 25,000
A3 Posters x 10
A4 posters x 300
A2 Posters x 1*
Roller banners x 2 **

*space for A2 posters is limited and because of this, we cannot guarantee that this size poster will be displayed.

** Roller banners will be disposed of without prior notice after your event unless we are notified otherwise. For any banners which require a courier, there will be a £40 charge. 

 

DISTRIBUTION
- Distribution of your posters around Chesterfield Town Centre shops and services £100. If you require this service, you will need to add an additional 50 A3 posters to your print quantities. 

- Distribution of flyers around Chesterfield is £300 for 3000 single sheet flyers (or 1500 multi-page flyers). If you require this service, you would need to add these flyers to the print quantities above. 


OVERPRINT

All print must be received overprinted. Any print received not overprinted may not be distributed. The information you need to include when overprinting is detailed below.

1. Event Date 
2. Event Time 
3. Venue Name (Pomegranate Theatre or Winding Wheel Theatre)
4. Box Office 01246 345 222 Chesterfieldtheatres.co.uk
5. Relevant venue logo
                 Pomegranate logo - EPS and JPG  
                 Winding Wheel logo - EPS and JPG
6. Chesterfield Borough Council logo EPS BlackEPS CYMK , EPS PMS or EPS White
                 Where possible, this should appear to the right of the venue logo. There are                        strict guidelines about how to apply this logo and these can be seen
                 by clicking here.

Please send your poster artwork to emma.kerry@chesterfield.gov.uk so your design can be proofed to ensure it contains the correct information.

DISPLAY 

- Distribution of your flyers and posters within the Pomegranate Theatre and the main box office which is based at the Visitor Information Centre. Please note that due to the high volume of events on at the theatres, your poster will be displayed when a space becomes available in date order. 

- Digital Screens are available for events at the Winding Wheel Theatre. Please supply artwork to the following specs.  If you require a digital screen designing, the cost is £40.

- We are unable to take poster requests for outdoor space due to limited availability.

- We are unable to display vinyl banners on railings outside the theatre due to highway restrictions. 

PRINT ADVERTISING

- Inclusion in Derbyshire Times ladder advert for at least one week. Your event will be listed as a line of text.

SOCIAL MEDIA

- Organic Facebook, Twitter and Instagram posts available upon request from emma.kerry@chesterfield.gov.uk. If you have any merchandise we would encourage that this is used for competitions. 
 - An event listed at facebook.com/chesterfieldtheatres within two weeks of the show going on sale. 
- We are unable to take requests for our homepage web banner, due to limited availability.
- We can run boosted Facebook posts. We recommend a minumum spend of £50.

E-NEWSLETTERS

- A listing in the "Just Announced & Coming up next Month" eNewsletter to our whole database both when your event has just gone on sale and another listing when it is coming up in the next month. 
- Inclusion in genre specific enewsletters we send during the time your event is on sale with us. We send a Comedy eNewsletter on a monthly basis and drama and musicals, family and music eNewsletters on a quarterly basis. 
- If your event has a Friends price, you will be included in the New Season Friends enewsletter
- Inclusion in a New Season announcement email sent to coincide with our new season brochure.
- Solus eNewsletters to a segmented audience are available for £20

DIRECT MAILS
- We can send a direct mail to a targeted audience, the cost for this is up to 80p per recipient. Please contact the theatre for more information. 

EDUCATION

- Each season we send a compilation email and letter to schools withing Derbyshire featuring child-friendly events. For events which are deemed appropriate for a school's audience and which have an educational purpose, we can send a solus letter to each Derbyshire school for £100 and an email for £50. Copy must be provided for any solus activity.

 

Marketing & PR Overview

The following promotional activity will be carried out for all theatrical events at the Pomegranate Theatre and Winding Wheel Theatre:

Due to the high quantity of events we do not provide marketing plans other than for professional events which are on for a minumum of one week. If you have a marketing contra (an agreed marketing spend within your contract), we will carry out paid activity most suitable for your event from the list below. If you do not a marketing contra, please contact us to request any paid marketing activity.  Any unpaid activity will be carried out as standard. 

WEBSITE

- Event listing on this website (chesterfieldtheatres.co.uk)
Once an event goes on sale, this will be announced on the theatre's homepage  in a compilation news story.
-We are unable to take requests for our homepage web banner, due to limited availability

BROCHURE

- The size of your listing in the brochure is at the discretion of the marketing department and the costs area as follows:

Full page A5 £900
1/2 page A5 £450
1/4 page A5 £228
1/8 page A5 £120

- Our brochures are out in April (copy and image deadline 1 February), July/August (copy and image deadline 1 May) and November/December (copy and image deadline 1 September). We currently print 35k brochures and approximately 17k of these are delivered by direct mail. 

- Theatrical events will have a listing in Chesterfield Theatres printed brochure (applicable if your event falls within the date range that the brochure covers)

FLYERS, POSTERS & DIGITAL SCREENS

PRINT DELIVERY ADDRESS

Emma Kerry, Marketing & Business Development Assistant
Pomegranate Theatre, Corporation Street, Chesterfield S41 7TX

PRINT QUANTITIES

Professional performaces lasting 3 days or under and amateur/community events of any length. Please see below re. distribution. 

A5 Leaflets x 1000
A3 Posters x 5
A2 Posters x 1*

Roller banners x 1 (Pomegranate Theatre events only)**

* space for A2 posters is limited and because of this, we cannot guarantee that this size poster will be displayed.

** Roller banners will be disposed of without prior notice after your event unless we are notified otherwise. For any banners which require a courier, there will be a £40 charge. 

 

Professional performances lasting 4+ days (not applicable to Pantomime). 

A5 Leaflets x 25,000
A3 Posters x 10
A4 posters x 300
A2 Posters x 1*
Roller banners x 2 **

*space for A2 posters is limited and because of this, we cannot guarantee that this size poster will be displayed.

** Roller banners will be disposed of without prior notice after your event unless we are notified otherwise. For any banners which require a courier, there will be a £40 charge. 

 

DISTRIBUTION
- Distribution of your posters around Chesterfield Town Centre shops and services £100. If you require this service, you will need to add an additional 50 A3 posters to your print quantities. 

- Distribution of flyers around Chesterfield is £300 for 3000 single sheet flyers (or 1500 multi-page flyers). If you require this service, you would need to add these flyers to the print quantities above. 


OVERPRINT

All print must be received overprinted. Any print received not overprinted may not be distributed. The information you need to include when overprinting is detailed below.

1. Event Date 
2. Event Time 
3. Venue Name (Pomegranate Theatre or Winding Wheel Theatre)
4. Box Office 01246 345 222 Chesterfieldtheatres.co.uk
5. Relevant venue logo
                 Pomegranate logo - EPS and JPG  
                 Winding Wheel logo - EPS and JPG
6. Chesterfield Borough Council logo EPS BlackEPS CYMK , EPS PMS or EPS White
                 Where possible, this should appear to the right of the venue logo. There are                        strict guidelines about how to apply this logo and these can be seen
                 by clicking here.

Please send your poster artwork to emma.kerry@chesterfield.gov.uk so your design can be proofed to ensure it contains the correct information.

DISPLAY 

- Distribution of your flyers and posters within the Pomegranate Theatre and the main box office which is based at the Visitor Information Centre. Please note that due to the high volume of events on at the theatres, your poster will be displayed when a space becomes available in date order. 

- Digital Screens are available for events at the Winding Wheel Theatre. Please supply artwork to the following specs.  If you require a digital screen designing, the cost is £40.

- We are unable to take poster requests for outdoor space due to limited availability.

- We are unable to display vinyl banners on railings outside the theatre due to highway restrictions. 

PRINT ADVERTISING

- Inclusion in Derbyshire Times ladder advert for at least one week. Your event will be listed as a line of text.

SOCIAL MEDIA

- Organic Facebook, Twitter and Instagram posts available upon request from emma.kerry@chesterfield.gov.uk. If you have any merchandise we would encourage that this is used for competitions. 
 - An event listed at facebook.com/chesterfieldtheatres within two weeks of the show going on sale. 
- We are unable to take requests for our homepage web banner, due to limited availability.
- We can run boosted Facebook posts. We recommend a minumum spend of £50.

E-NEWSLETTERS

- A listing in the "Just Announced & Coming up next Month" eNewsletter to our whole database both when your event has just gone on sale and another listing when it is coming up in the next month. 
- Inclusion in genre specific enewsletters we send during the time your event is on sale with us. We send a Comedy eNewsletter on a monthly basis and drama and musicals, family and music eNewsletters on a quarterly basis. 
- If your event has a Friends price, you will be included in the New Season Friends enewsletter
- Inclusion in a New Season announcement email sent to coincide with our new season brochure.
- Solus eNewsletters to a segmented audience are available for £20

DIRECT MAILS
- We can send a direct mail to a targeted audience, the cost for this is up to 80p per recipient. Please contact the theatre for more information. 

EDUCATION

- Each season we send a compilation email and letter to schools withing Derbyshire featuring child-friendly events. For events which are deemed appropriate for a school's audience and which have an educational purpose, we can send a solus letter to each Derbyshire school for £100 and an email for £50. Copy must be provided for any solus activity.